It allows an online community to share thoughts and opinions, and debate a subject. There are several ways of creating your own blog, including using blogging platforms such as WordPress or setting one up on your website. If you go to the effort of creating a blog then you probably want to ensure that you attract as many relevant visitors to it as you can.
You can do this by:. Videos can be a useful and innovative way of getting your message across, but they must be appropriate for the target audience. They can be relatively expensive. However, there are free apps that make videos easier than ever to produce. If you do decide to produce a video you should find a unique angle and avoid the typical corporate video.
Among the most popular video-sharing sites are YouTube and Vimeo. You can also embed YouTube and Vimeo videos on your own website. Many users will find videos through searching using specific keywords. You need to make sure that your videos have clear and meaningful titles and descriptions. These will affect how a video performs on social media sites as well as in search engines like Google.
Podcasts provide a cheap and effective way to deliver audio content to your audiences. They are particularly useful for broadcasting interviews, debates and lectures. You can also record podcasts remotely, via Skype or telephone, with people that you cannot meet face to face.
Before publishing your podcast you should ensure that anyone who participated in the podcast is happy with it. The technical side of producing a podcast can seem daunting but it is usually a relatively straightforward process. NOTE Council web content is being transitioned to this website — let us know if you have feedback or would like to help us test new developments. Choosing what social media you use. It includes: social networking — Facebook and LinkedIn blogging — WordPress microblogging — Twitter video sharing — YouTube photo-sharing — Flickr and Pinterest content collecting and curating — Scoop.
Using Twitter Twitter can be a very effective tool for: increasing the visibility of your research networking keeping up to date communicating with people and subjects that are relevant to you. What you should tweet about The type of information you tweet can depend on whether you are tweeting as an individual or as an organisation, project or group.
How to use hashtags Hashtags can be used to filter content on Twitter about a particular subject or topic. When to tweet You should tweet at times when your followers are most likely to see your tweets. Building and strengthening your Twitter presence It may not be as difficult as you think to attract followers on Twitter. You should: tweet interesting information. This will give other users a taste of the sort of tweets they can expect to see from you ensure that your Twitter profile provides clear information about you and your interests.
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How Often To Tweet. Social Media Marketing. It depends. If you have closer to 1, followers, tweet between 6 to 8 times a day. Whatever you do, DON'T sit down and tweet out all your daily tweets in 5 minutes!
Recycling is ok, but space them out Click To Tweet Avoid even two times in a row. Twitter Growth Tip 1 Before you start growing your Twitter account, make sure these three things are up to par: Your profile picture Your photo cover Your bio Put yourself in the shoes of a potential follower.
Twitter Growth Tip 2 Follow others. Which leads us to … How to find the right people to follow? The important take-away here is get started with reaching out.
Get more Twitter tips and hacks by clicking here. Twitter Lists Make Twitter Amazing! Have you taken the deep dive into the interwebs Have you been wanting to start a blog, but the Hashtags have been around a long time now in Submit a Comment Cancel reply You must be logged in to post a comment.
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Do not sell my personal information. This is information your audience should be made aware of. Do you have exciting news to announce? An upcoming launch or new features that your audience is waiting for? How about a big testimonial or endorsements to share? This is absolutely content you want to share with your followers.
Better yet, you can pin this Tweet to the top of your profile for new visitors to see as well. Update this pinned Tweet as often as necessary, based on what announcements or industry news you want to share. See how you can incorporate this type of humor into your own Twitter content strategy, if it aligns with your brand voice.
Consider ways that you can also offer or promote ongoing sales and discounts on your own Twitter profile. The most frequently seen content type posted across nearly any platform is your blog content.
In fact, this may be a perfect time to test your content on Twitter to see how your audience responds to each. The above Tweet from Visme shares a visually appealing infographic from one of their blog posts to grab attention and increase clicks.
If you have an upcoming product launch or new features coming out, Twitter is a great place to tease them and let your audience know what to expect. Coffeemate teased the upcoming release of their new flavors two months prior to their product launch to get their followers excited. Also, live Tweeting with your audience is a great way to engage with industry leaders, specialists and attendees and to generate a conversation around session.
For example, Sitecore shared their Virtual Developer Day event for their followers to register and attend. And the branded hashtag for the even will allow Twitter followers and attendees to join the conversation on the event.
Jumping onto relevant social media holidays — or even real holidays that your audience celebrates — is a great way to engage your audience. This message is hyper-relevant to their audience, and is a great way to resonate with their followers online and customers buying their products. If your company is hiring, why not let your Twitter followers know so you can find new prospects that are already brand loyal?
If you work in a specific niche or industry, chances are you followers are of that same industry and with valuable talent. Notion shared a brand new job opening with their Twitter followers so that they would be the first to know about it. Sharing a motivational quoteoftheday or qotd is a great way to share inspiration with your audience. Day Designer shared a gorgeously designed quote graphic with their Twitter audience, but you can also share motivational quotes sans imagery if you choose.
Because is both an election year and a census year, Census has been a promoted trending topic for a while. Many representatives, senators and non-government servants have been Tweeting about the census for several weeks, and are encouraging friends and followers to use their stay at home time productively.
From your Sprout dashboard, head to the Reports tab of your Sprout dashboard in order to find trends that your brand tends to be mentioned with.
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