The things that looked real were not actually there and it all looked real because of the way it was presented to us. One such video doing rounds on the internet is a coca-cola can that will play with your mind and leave you thinking how did that even happen? This act called The Real Thing, created by a British man Matt Pritchard, involves a coca-cola can and a mirror, and at first, will look like a normal reflection to the naked eyes but wait till you see what happens next.
As the video moves forward, things start to unfold and what looked like a simple reflection will leave you scratching your head. A person in the video just picks up the can and throws it into the mirror and you realize that there were actually two coca-cola cans and what looked like a mirror was a cardboard frame.
Although there are many young talents among Croatians, the lack of a fan base and views prevents them from showing how interesting they are. That is why 24sata d. The most popular regional YouTubers were special guests in Videostar. The fan base grew rapidly during the show on all social networks and the show made a solid foundation for the Croatian YouTube scene. Coca-Cola also connected with millennials on the most popular social media platforms while offering them unique content.
Besides that, all JoomBoos social networks, Facebook, Instagram feed and Story, Snapchat and Viber, were also included in promotion of the show. Those were the main platforms used to engage the fans.
The YouTube fan base doubled in only two months during the show , with five times faster growth than usual. This case study is part of a collection of award-winning native advertising examples studies from Native Advertising Awards presented by The Native Advertising Institute.
We aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way. Story by Johanne Eliasson. Native Advertising Examples. By Johanne Eliasson. Jan 17, KPIs video submissions 3,, minutes of view time Increase of YouTube reactions and social fan base Target audience JoomBoos and Coca-Cola both have the same target audience: teens and millennials aged Each episode, which will be hosted by British YouTube stars Manny and Dodie, will reflect the passions and interests of young people across the nation.
Weekly bite-sized episodes will focus on themes including gaming, sport and music and will see hosts and special guests take on challenges as well as learn new skills. Coca-Cola is not the first brand to place its bets on YouTube stars.
Last year, Superdrug teamed up with vlogger Zoella to launch a beauty range. Publisher GQ also appointed YouTuber Jim Chapman as its new style columnist last October last year in a bid to draw in a younger audience. In April this year, a study analysing social media influencer practices in marketing revealed that six in 10 marketing professionals are not fully aware of the Committee of Advertising Practice code of conduct.
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